The Brand

Hyperflore is a brand strategy agency for women-owned businesses that prides itself on being great at what they do. Creating work that moves your brand toward its vision takes more than exceptional creativity. Everyone on the Hyperflore team is committed to collaborating with you with respect and enthusiasm. And to be very good at what they do.

The Task

We've been working with the founder of hyperflore for many years already and when she decided to start her own brand strategy agency, she already had Tihoco under her radar. Hyperflore needed an identity system and a new website to engage with her clients. She wanted a wordmark and a symbol for her logo, and bright colors that match the brand personality.

The Work

Developing the wordmark logo was a bit of a challenge. It took us several revisions before we came up with the perfect blending between letters. The result is a wordmark that represents both harmony and beauty. Immediately after the logo was approved we focused on completing the rest of the visual identity. We went for bright sweet colors, very similar to what you would see on a gumball machine. These colors reflect the friendliness and warm personality of the brand.

The website we developed for hyperflore demonstrates a clear personality that targets the ideal audience.