The Brand

Richcraft is a 12-month intuitive accelerator designed to provide continuous support as you align your energy with the frequencies of abundance and authority.

Love Luxury and leadership are their founding philosophies and the brand has curated a 12-month journey guided by these principles.

Richcraft's process is multidisciplinary and integrates the depth of support that you require with the intentional indulgence that you create.

 

The Task

Richcraft reached out to us needing an identity design and a website for their event program. A logo that communicates elegance and colors that suggest mystic. 

The website should also reflect the brand personality to attract the ideal audience and communicate the program values, and set up for success during the whole event.

The Work

Tihoco had a blast working with one of the instructors to execute the brand strategy, Identity design and web development. Focusing on elegance and mystic, we were able to communicate Richcraft's values and sophistication to the audience. Using grunge textures added some aspect of exclusivity. The font was carefully chosen to reflect contemporary, enigmatic nature of the brand. The gold and charcoal color gave a perfect contrast between elements.